Do Consumers Really Care about Aspects of Corporate Social Responsibility When Developing Attitudes toward a Brand?

Gauging Malaysian Consumers Perspectives about Corporate Social Responsibility

Do Corporate Social Responsibility, Service Quality and Customer Satisfaction influence Brand Loyalty?

The Coronavirus (Covid-19) has become a threat to the world. The government has implemented various policies to prevent its spread, such as self-isolation, social distancing, etc. The regulation turned out to pose a big threat to many companies, especially in the retail sector. To survive in a pandemic, the company needs to ensure brand loyalty as an important factor in maintaining company stab...

Impact of Corporate Social Responsibility on Otc Medicines Consumers

In the article is presented the case of trust-based marketing of over-the-counter (OTC) medicines. The relationship between the hypotheses was tested by means of structural equation modelling. The results of the first model show that the predictor variable (consumer satisfaction with safety and information) has a significant effect on the mediator variable (consumer trust). The results of the s...

The Open University ’ s repository of research publications and other research outputs Do consumers really care about corporate responsibility ? Highlighting the attitude - behaviour

According to the press in recent months a good corporate reputation for responsible marketing is a key element in business success. One justification for this is the assumption that consumers are interested in how company’s behave and this has an influence upon their consumption behaviour. There is also the suggestion that a financial payoff is to be gained from good behaviour. Conflicting repo...

Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty

The present paper focus on ITC notebook and try to understand consumer social responsibility for  cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. An experimental design with 693 participants was used. The results shows that consumers like cause related marketing campaigns and ready to do extra ef...